With the season of Starbucks holiday drinks underway, the coffee chain is presenting customers an early gift: a free red cup.
Starbucks on Thursday kicked off Red Cup Day. Customers who order a holiday or fall hand-crafted beverage will receive a free, limited-edition reusable red cup. Custom Paper Coffee Cups
Starbucks says the cups are available while supplies last. Customers can get their free cup by ordering from their nearby Starbucks, via delivery or using the Starbucks app.
Coinciding with Thursday's Red Cup Day, workers at more than 100 U.S. Starbucks stores say they're going on strike, in what could be the largest labor action since a campaign to unionize the company’s stores began late last year.
The walkouts are planned on what workers say is often one of the busiest days of the year, although Starbucks declined to say how many red cups it plans to distribute.
The arrival of Starbucks' free red cup follows the launch of the chain's holiday menu, marking the 25th anniversary of the company's holiday cups, and the 20th anniversary of its signature Peppermint Mocha drink.
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Any fall or holiday hand-crafted drink nets consumers the free red holiday cup. Below are the list of drinks eligible for the free red cup.
Starbucks also said its Christmas Blend brewed coffee and Christmas Starbucks Reserve are not included.
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On top of cutting back on waste by forgoing the disposable cup, customers can receive a 10-cent discount on beverages with the reusable cup, plus 25 bonus stars for Starbucks Rewards if you use the Starbucks app.
Earlier this month, Starbucks rolled out its holiday drink menu with classic beverages, including the Peppermint Mocha and the Caramel Brulée Latte.
This year marks the 25th anniversary of Starbucks holiday cups, introduced in 1997. The company unveiled four new cups to kick off the holiday season.
“We have always talked about the cups as little gifts, and we hope they feel like a festive present to our customers and store partners,” said Starbucks creative director Gary Jacobson in a statement.
Making its debut on this year's holiday menu is the Chocolate Pistachio Swirl, described by Starbucks as "creamy chocolate filling with notes of cinnamon and coffee is swirled into buttery brioche-inspired dough with mint chocolate chips and topped with chopped pistachios."
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